The Power of Social Media in AEW: How Online Platforms Shaped the Industry

Introduction: In recent years, social media has become an integral part of professional wrestling promotions. All Elite Wrestling (AEW), a relatively new player in the industry, has been at the forefront of embracing this technology to engage with its audience and build a loyal fan base. But how has social media impacted AEW specifically? In this article, we'll explore the key events, matches, and storylines that have shaped the promotion's online presence.

The Rise of Online Storytelling

AEW's innovative approach to storytelling began with its use of social media. The promotion launched its own podcast, "Being the Elite," which provided an intimate look into the lives of its top wrestlers. This format allowed fans to connect with their favorite superstars on a personal level and created a sense of community around AEW content.

Key Matches and Storylines

A few notable matches that showcased AEW's social media prowess include the Cody vs. Dustin Rhodes feud, which culminated in a thrilling match at All Out 2019. The event was heavily promoted through social media, with exclusive behind-the-scenes content and interviews with the participants.

• AEW's partnership with social media influencers has also played a significant role in promoting its brand. In 2020, the promotion partnered with popular streaming platform Twitch to host a series of live events.
• The use of social media has allowed AEW to engage with its audience in real-time. Fans can now participate in live Q&A sessions and interact with wrestlers on Twitter.

Fan Reactions

Fans have been overwhelmingly positive about AEW's innovative approach to storytelling through social media. Many have praised the promotion for its commitment to engaging with its audience and creating a sense of community around its content. "AEW has completely transformed the way I consume professional wrestling," said one fan. "The social media aspect is what sets them apart from other promotions."

Conclusion

In conclusion, AEW's use of social media has had a profound impact on the promotion's success. By leveraging online platforms to engage with its audience and tell compelling stories, AEW has built a loyal fan base and established itself as a major player in the professional wrestling industry.

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